Three honored with distinguished alumni awards - NSU News

Three honored with distinguished alumni awards NSU News With more than 20 years of experience as a writer and editor, Gray began her career in journalism at the Houston Chronicle and later developed an interest in business writing. She currently works for Ernst & Young as assistant director communications ...

Networking in the Digital Age

It simply can't be overstated just how important networking is for business professionals. But, in an increasingly online world, the game has changed significantly from the days of handing out business cards at cocktail parties. Here we explore the concept of online business marketing. Business Networking Generally Business networking involves meeting and developing relationships with […]

                    

First job? Please stand for these 10 hard-hitting tips - Houston Business Journal

Houston Business Journal

First job? Please stand for these 10 hard-hitting tips Houston Business Journal I hear stories of some in the early stages of their careers making basic mistakes that cause me to shake my head. Early mistakes can have a long-term impact on future career opportunities and decisions. Here is some advice that will hold you in good ...

Most important rule in writing - Business Management Daily

Most important rule in writing Business Management Daily When it comes to business writing, you must make it about your readers and what they stand to gain from your words. To ensure that you always have that in mind, ask yourself these questions whenever you sit down to write: Why am I writing this? Be honest.

Get These Two Things Right For Effective Content Marketing

Content marketing has been a hot topic in recent years, and it's an area Strategic Communications has been engaged in for some time. We have written about and given presentations on content marketing frequently, most frequently for EContent Magazine.  This June, we gave a presentation on strategic content marketing at the International Association of Business […]

                    

Get Your Website in Shape! - Huffington Post

Get Your Website in Shape! Huffington Post Holistic health practitioners, who make up the bulk of my PR clients, love to spread the word of healing, by educating people. This caring tendency often leads to websites that are packed with way too much information - making it difficult to navigate ...

Driving Results Through High-Value Content

Recently, we did a presentation on strategic content marketing for the 2016 International Association of Business Communicators (IABC) International Conference, and we thought the continued and growing interest in the subject bears further discussion, especially for entrepreneurs. Many entrepreneurs may have heard the term content marketing without much context or elaboration. The Content Marketing Institute […]